Brushed cotton is made from loosely spun cotton. It has been carefully brushed to create a soft and fuzzy raised texture, which holds in your body heat, resulting in a fabric that's warm and cosy, but still breathable.

Your t-shirts are made out of it, cotton candy is named after it, and it’s the most common material used to make bed sheets. It’s breathable, forgiving when removing stains (adios blood stains), and stays cool. Cotton sheets also soften up with time and washes while maintaining their durability.

Furthermore, LONGSHOW actively promotes recycling and encourages customers to participate in their recycling program. At the end of its lifespan, the bedding sets can be returned to the brand, where they will be repurposed or recycled as part of a circular economy initiative. This approach not only reduces waste but also helps conserve valuable resources.