In Home Care products, the presence of titanium dioxide is declared in line with local regulations, which can vary across the world. In some countries, titanium dioxide is not declared if only a small amount of the ingredient is used. In other countries titanium dioxide is grouped under ‘colourants’ in the ingredients list. In Europe, regulation requires all home care ingredients to be disclosed through a supporting website. You can find our product ingredient information page by visiting ‘

Developing new Lithopone formulations, one that enhances the properties of the existing Lithopone is anticipated to boost the demand for Lithopone white pigment during the forecast period. Reinforced Lithopone is one such development, wherein a copolymer is added to the polymerization reaction to yield Lithopone with increased weather resistance. Moreover, development of nano-scale Lithopone is anticipated to attract market interest during the forecast period. 

One of the most common worries about titanium dioxide is that it could be a cancer-causing agent. The link between cancer and titanium dioxide traces back to a 1985 study where rats were exposed to high levels of titanium dioxide for two years, causing lung cancer. However, not all experts are convinced by this study.

In a 2016 study published in Scientifica (Cairo), Egyptian researchers examined the effects of titanium dioxide nanoparticles on the organs of mice by orally administering the food additive daily, for five days. The results showed that the exposure produced “mild to moderate changes in the cytoarchitecture of brain tissue in a time dependent manner.” Furthermore, “Comet assay revealed the apoptotic DNA fragmentation, while PCR-SSCP pattern and direct sequencing showed point mutation of Presenilin 1 gene at exon 5, gene linked to inherited forms of Alzheimer’s disease.” The researchers wrote: “From these findings, “the present study concluded that TiO2NPs is genotoxic and mutagenic to brain tissue which in turn might lead to Alzheimer’s disease incidence.”

In addition to hiding power, titanium dioxide also plays a vital role in enhancing the durability of paints. It acts as a barrier, protecting the walls from external elements such as UV radiation, moisture and pollutants. Titanium dioxide's high refractive index allows it to reflect harmful UV rays, preventing them from fading paint and retaining its vibrant colors for a long time. This UV resistance is especially important for facades that are exposed to sunlight throughout the day.

Further outstanding properties of Lithopone are its high lightness, neutral white colour and its diffuse reflectance in the near UV range.

Health Canada's Food Directorate recently completed a “state of the science” report on titanium dioxide (TiO₂) as a food additive. Food-grade TiO₂ is a white powder made up of small particles that has been permitted in Canada and internationally for many years as a food additive to whiten or brighten foods. Food-grade TiO₂ has long been considered safe in Canada and in other countries when eaten as part of the diet.

As the global demand for tires continues to rise, driven by increasing vehicle production and the expansion of the automotive industry, the market for titanium dioxide also experiences growth. Wholesale suppliers of TiO2 play a vital role in ensuring a stable supply chain for tire manufacturers. By sourcing high-quality titanium dioxide from reliable manufacturers, tire producers can maintain consistent product quality and performance standards.

Another important property of nano titanium dioxide is its high level of UV resistance. This makes it an excellent choice for use in sunscreen and other skincare products, as it can help protect the skin from the harmful effects of the sun. Our manufacturing facilities are equipped with the latest technology to ensure that our nano titanium dioxide products provide the highest level of UV protection possible.

But in 2021, EFSA reevaluated titanium dioxide to consider the impacts of its nanoparticle. After considering more studies, EFSA concluded that nanoparticle-size titanium dioxide can accumulate in the body, break DNA strands and cause chromosomal damage.

In 2021, the European Food Safety Authority concluded that titanium dioxide is no longer safe in foods due to the same concerns over nanoparticles. As a result, titanium dioxide is now banned as a food additive in the EU. Although studies have shown that the absorption of ingested titanium dioxide is low, evidence suggests that titanium dioxide nanoparticles can accumulate in the body over time. Health Canada deemed it safe in 2022 but noted concerns. Unlike their European counterparts, Canadian officials did not consider studies performed with titanium dioxide nanoparticles alone. 

Rutile titanium dioxide R-996, white powder, insoluble in water, non-physiological toxicity, stable chemical properties, surface coated with silicon, aluminum, zirconium and organic treatment has excellent pigment performance, whiteness, brightness, good gloss; Strong hiding power, achromatic power and fluidity Rutile titanium dioxide, white powder, insoluble in water, non-physiological toxicity, stable chemical properties, excellent pigment performance after the surface is coated with silicon, aluminum, zirconium and organically treated, whiteness , Brightness, good gloss, hiding power, achromatic power and fluidity are strong, with excellent weather resistance and anti-powder properties.

Le Lithopone s'utilise au maximum à 10% du liant employé, sans quoi, il sera nécessaire d'utiliser des fixateurs & adjuvants.