It offers several advantages in various applications. Its excellent opacity and brightness make it a popular choice in the production of paints, coatings, and printing inks, providing a cost-effective alternative to titanium dioxide. Lithopone's chemical stability enhances its durability in outdoor environments, making it suitable for outdoor coatings. Additionally, its low reactivity and compatibility with other pigments contribute to its versatility. Beyond coatings, lithopone finds utility in plastics, rubber, and paper industries. Overall, its multifaceted advantages and broad applications underscore this compound's significance in diverse industrial sectors.

If you want to avoid titanium dioxide, Stoiber and Faber urge consumers to try and avoid processed foods as best as you can.

The trend in the production of NPs is likely to lead to increasing amounts of nano-powders in the air, water and soil, which will consequently affect living organisms. Labielle et al. demonstrated that 25 % of Al(OH)₃-coated TiO₂ particles from sunscreens are dispersed as a stable colloid and become available to microorganisms and filter-feeders, while the remaining 75 % are probably incorporated into geogenic sediments, where they could become available to benthic fauna. Solar UV iradiation may penetrate as far as 20 m in the water column  and therefore photo-activate the dispersed particles, which may have an adverse effect on various aquatic organisms.

What is titanium dioxide? Why is it used in food products?

Although cosmetics are not meant for consumption, there are concerns that titanium dioxide in lipstick and toothpaste may be swallowed or absorbed through the skin.