One of the key advantages of using titanium dioxide in rubber is its ability to enhance the whiteness and brightness of rubber products. This is especially important in applications where aesthetic appeal is a priority, such as in the manufacturing of white or light-colored rubber goods. The high opacity of titanium dioxide allows for better hiding power, ensuring a uniform and attractive finish on rubber surfaces.

Studies suggest that people are more likely to buy and eat foods that are brighter or more vibrant in color. And titanium dioxide is one way to make that happen. You can find it in food products like candy, coffee creamer, baking and cake decorations, and white sauces.

Key Applications

In the context of titanium dioxide determination, the process generally begins with the sample preparation, where a known mass of the sample containing TiO2 is dissolved or digested appropriately. The subsequent steps involve adding a precipitating agent, such as ammonium sulfate or sulfuric acid, to the prepared solution, which facilitates the formation of a titanium precipitate. This precipitate is often titanium hydroxide, which is not only insoluble but can be easily filtered out from the liquid phase.

The updated evaluation revises the outcome of EFSA’s previous assessment published in 2016, which highlighted the need for more research to fill data gaps.  

Titanium dioxide is used in an enormous range of food products, which can feel jarring when looking at some of its other uses.

Lithopone is chemically inert and practically insoluble in acids, alkalis and solvents. The optimized particle-size distribution of Lithopone attained by means of co-precipitation and calcining permit the achievement of a high apparent density, which imparts to Lithopone its low resin requirement and its excellent rheological behaviour.

Titanium dioxide goes into many industrial and consumer products. It makes paper white and bright, it keeps plastics and rubber soft and flexible, and helps remove harmful emissions from car exhaust, among many other uses. In the drug industry, it's a key ingredient in pill capsules and tablet coatings to keep the medicine inside from being affected by sunlight.